The Early Learning Centre

Early Learning Centre was established in 1974 by John Beale, whose vision was born out of a personal frustration – he simply couldn’t find sufficiently inspiring toys for his own children. This was his inspiration; to create a toy business that would inspire and stimulate children to develop as they played. After building the Early Learning Centre to a much loved and trusted brand by families across the UK and globally, Early Learning Centre was acquired by Mothercare in 2007 where they continued to grow the brand’s international following.

Extra 15% Off Toys Clearance

Up to £20 Off With Minimum Spend

Up to £25 Off With Minimums Spend:savemore

20% Off Little Tikes

£25 Off Orders of £100 Spend on Full Price Toys:SAVE25

25% Off Selected Blossom Farm

Free Standard UK Delivery on Orders Over £40