O’Neill is an American lifestyle retailer focusing on surfboards, surfwear, outdoor apparel, and accessories. The O’Neill brand began in 1952 as a surf shop found along the Great Highway in San Francisco, CA. The owner, Jack O’Neill, invented one of the first surfing wet suits for consumers. The O’Neill brand was sold in 2007 to a private company in the Netherlands called Logo International B.V. The O’Neill brand continues to deliver innovative wet suits and surfing accessories for both men and women.