Giffgaff is a mobile network operating as Mobile Virtual Network Operator using the UK O2 network. Giffgaff was launched on 25th November 2009 and is owned by the O2’s owners. Giffgaff won two industry awards in 2010: The most innovative Community and The Forrester Groundswell Awards. In November 2010, the brand was also nominated for the Year’s Marketing Society’s Brand, but lost to John Lewis department store.
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