Veronica Beard was started by two sisters-in-law, both named Veronica, who are married to brothers. However, the two became friends rapidly, inspiring each other for their love of fashion and interest in empowering women. Therefore, they started their own brand, named after themselves: Veronica Beard. The brand’s focus revolves around the concept of providing women with clothing that fits their real-life needs. They tailor items to a variety of women with different body types and various needs. Products created under the Veronica Beard brand provide outfits for a night out, business and work, casual and comfortable weekend wear, and almost everything in-between. They also partner with agencies as a part of their VB Gives Back campaign as they aspire to help make a difference in the world.